Bring some Hooters home today
• Amorous Capitalism
I'm sure that when you see the Hooters name the first thing that comes to mind is potato chips. Well, you have to give the chain credit for ambition. Having never visited our local Hooters I don't know if they are unusually good. The review warns that the variety available in the restaurants isn't available from the vending machines.
This isn't Hooters' first shot at the home market, either. Hooters has been bottling a version of its wing sauce for take-home for years. It's OK, but it's clearly not the same stuff you get in Hooters restaurants. Now there's a Norman Rockwell picture - Dad, Mom and the kids sitting around a fireplace... eating Hooters wings.
Hooters: Coming to a vending machine near you
Hooters has found franchise buyers on the Indian subcontinent. They'd know their homeland better than I but it is a nation where religious passions can lead to riots and murders. Maybe there'll one day be a Bollywood biopic about an Indian who made his fortune from his New Delhi Hooters franchise.
"The outfits dont change. We make some allowances for local menu," said Mike McNeil, vice president of marketing for Hooters of America . "We might have the steak sandwich, but you might also be able to get fish and rice or curried chicken or something like that."
The steak sandwich might not fly. Hindu diets specifically prohibit beef. McDonald's India, for example, offers a Chicken Maharaja Mac as well as the vegetarian McAloo Tikki Burger.