FCUK YOU!

» Amorous Capitalism

There's always money to be made in being trivally risqué (and virtually mooning mom and dad).

The products are the first global fragrances for United Kingdom-based apparel company French Connection Group, which sells apparel and other goods under the acronym brand FCUK (for French Connection U.K.) and also operates some stores of its own. A $10 million marketing campaign started this week, built on the theme: "Scent to bed." Included are print ads in "Maxim" and "Teen People" among other magazines.

The company hopes the brand name and suggestive imagery in the campaign will get the attention of teens already jaded by a heavy dose of sexually oriented messages in music videos and video games. The approach has been effective with its apparel lines.

"Whether it shocks you or amuses you, FCUK certainly makes the consumer think," says Andrea Hyde, president, French Connection Holdings.

Teen fragrance's titillating name could create a stink

Given that many of Richard Desmond's classier publications promote the activity so heavily, the Minx is bewildered to find the Daily Express coming over all coy about the sexual act. Wednesday's edition carried a picture of the Lottery winner Callie Rogers in a T-shirt bearing the nonsensical logo: "Like a bunny". The preceding word - FCUK (French Connection's sleazy logo) - had been air-brushed out.

Media diary

French Connection UK: Where the fcuk are you?

Comments

This is the most discusting thing I have ever seen. I cannont believe this would be marketable. I do NOT want my kids to be sedused by this “clever” marketing trick. I am appaled at how low some companies will go to get their product in the publics eye. I will boycot any store that puts this grotesque marketing ploy on their shelves. I sincerley hope you do the same.

Having you feel disgusted is the marketing trick. You don’t like it so the kids will. FCUK, thanks you.

Not only am I going to boycot anything from their company, but I will redicule anyone I see wearing FCUK apparel. It is sick, the word “French” in itself is sick. Since 9-11 and the way the French have behaved, I have not purchased anything that in any way relates to France or French.

We can live without their sick marketing in this country!

Spread the word……

Cool! Jim, if you don’t like it then it must be worth buying.

See you all in hell…thanks for helping with my work FCUK

This is a terrible marketing campaign. How dare you try to seduce our children even more than they already are. We are cancelling our account with Macy’s (the only store in our area selling your junk) as are many of our friends.

I think it is a brilliant marketing idea. Parents go ballistic and kids spend zillions on it. What the FCUK?

Why dont you people relax and have a beer.. theres no point getting bent up about a designer label.. their goal is to get attention.. and yes they get it with their name, its brilliant, and ill proudly wear my FCUK out tonight.. ps.. FCUK has NOTHING , ABSOLUTELY nothing to do with 9-11, dont drag that into your argument to earn my sympathy

Sadly, FCUK is actually a british company, not French. I find it actually quite depressing that 13 year olds are wearing clothing with the logo “Holiday FCUK”. I saw such an instance only the other day. Would all the supporters of this brand wish to see their daughter (or future daughters) dressed like this ? I think not ………

I don’t wish this company any ill-will, however I am determined to see the end of the FCUK marketing. I used to buy their clothing, but not know.

And for the supporters of FCUK. Well it’s not cool or even very funny. The fact is the world has become de-sensitised to these things. How long before it’s acceptable to see soft kiddy porn on TV, along with all the other rubbish broadcast. Is this shocking? Maybe it is now, but if we don’t take a stand, how long before it does become acceptable. Think about it, the young supporters of FCUK this is your future you’re building !!

I assumed “French Connection UK” was sort of “Your connection for French stylishness in the United Kingdom.”

If I were a breeder I might suggest my child not wear certain things for aesthetic reasons but I woulnd’t follow preceding generations of parents in attempting to foist childish pseudo-morality on my kid’s dressing habits.

worn by sad idividuals who think it makes them cool, so far from the truth ! little spotty pubesent yobs never been cool never will be , funny how you dont see models ,pop stars or movie stars wearing FCuk tops.

OMG people! Calm down! It’s just a brand name and a play on words. I bet that the only reason that the company is using the acronym FCUK is because of how small minded people like you overreact to it! It’s supposed to be funny, you see the letters F C U K and atomatically think that the word says F*CK…because thats how the human mind works! P.S. Jim (the one who says the word “French” in itself is sick) YOU ARE AN IDIOT! One, France and French are two different things…there are French people in Canada (where I’m from), there are French people in Sounth Africa…there are French people everywhere you FCUKer!

There wouldn’t be a penny’s worth of value to the brand if it weren’t for the indignant. Just as in the early part of the last century attempts to ban books made them bestsellers.

Now hold on one second, your all getting a bit carried away here, Like the man before said you small minded people think it says F*CK but it actually says FCUK too different words if you ask me. Also the childrens range does not bear and FCUk acronym, instead it has been changed to UKFC, United Kindom French Connection. Are you small minded people going to bycott shops like Topman who sell other sexual related products like this. Get a life and as they say go FCUK your self.

Fcuk all of you. How can y’all be so stupid. It don’t say fuck, it says fcuk. How the hell can anything me wrong with that. And the reason that fcuk was airbrushed out is because it is a brand name, not because it could cause offence.

This is just another symptom of the failed domain name system. You have to have a short memorbale dot com and you need attention to succeed. You try it, it is fcuking hard and the only thing that you all really have against fcuk is that you didn’t think (bank) of it first.

Apaperrlnty, Tehre is an amlnaoy in the hmuan bairn whcih alolws us to raed words as long as the benigning and end ltetres are crorcet. its cuas’ our comprheesnion veiws the wrod as wohle. Azmaing! FCUK em’ all!

I’m thinking of starting my own clothing company and as I’m a responsible person and wouldn’t dream of seducing the tender minds of our youth (I’ll leave that to the experts like Emimem). I intend marketing to tertiary aged students and thinking of naming my company “Cool New University Tees” . Love some feedback on the acronym version!

Hey everyone. Excuse me for my english, it’s not my native language, but i’ll try to do my best. I think the whole FCUK thing WORKS. Hey, reading all your messages, it does not matter, what is your point, the whole point is that FCUK got what they wanted. Your attention. I was thinking, they are making fashinable pieces out of average t-shirts, just by putting their brand name and a couple of words. Its about making the fashion from the inside, from thoughts, assosiations, words, it’s about being creative with what you’re wearing and comfortable with what you are. Those people who wear the FCUK t-shirt are not trying to tell you you go @#$@ yourself, they actually just FEEL like wearing this T-shirt tonight. It’s a way to start a conversation, for instance. So, FCUK- is just another reason to be and to be happy with what you are. Peace from St. Petersburg

Man, all you uptight people are losers who need to get a life, it is only a brand name. What do you not have anything better to do then to critisize a clothing company because FCUK rearranged spells F*CK? who cares??? seriosly.

If you dont like it then don’t wear it. simple as that. Oh wow so now your kids are wearing it. Big deal. At least your daughter isnt wearing a short skirt so that u can see her butt hanging out. FCUK’s clothes are classy. You should be more worried about them wearing sleazy clothes.

Wow you people are really stupid. And it just proves how idiotic some people are. And you people complaining about it is the exact reason why they will make so much money. You think eminem is famous because parents approve of his lyrics?? NO! He has made more money in one year than any of you uptight people’s familys’ income put together for 10 years.

jim is a complete fcuker read stupid white men

Why did you end up to this webpage if you were so sensitive about FCUK anyway? As you’ve noticed, this site’s content was not for PG-13. Being a parent, isn’t it a shame that you log on a website such as this and for FCUK’s sake, you’re B.S.-ing about absolutely something you are not qualify to B.S. about.

To all readers, I ended up on this page while doing research for my senior level college marketing class. The topic is Shock Marketing. As I read though your postings I can see how FCUK as well as countless other multi-million dollar companies can easily catch the attentions of millions of people with the use of a simple slogan.

Does anyone think that french connection would continue to use FCUK as their logo if it didn’t make people talk or make a double take as a person walked by in their shirts? It’s every person that thows a fit about the implications of the word that helps keep them in the media and in business.

I happen to wear the FCUK line, not entirely because of the marketing ploy but also because the clothes are nice and fasionabe. So the next time you think of making a huge deal about the implications of a marketing slogan just realize that you are not only acting how the company wants you to but also you are keeping them and future marketers like me in business.

I saw the brand name while on vacation in Florida and was immediately thrown into a tizzy. “Why is this woman wearing a shirt with an offensive logo?” “She has kids and a normal looking family?” Then I saw the brilliance of the logo, I say good job in the marketing department and wonder what kind of staying power the apparel has. If it’s well made then it will be around for some time.

Just wanted to say, i think FCUK is an amazing piece of marketing….dont appreciate every1 walking round in simliar t-shirts but thats not the companies fault lol…anyway im currently working a new FCUK advert for Media, and lets say thanks to Trev (NOT FRENCH btw…) my thoughts and ideas come in very closely to his work

The guy behind the FCUK marketing alos was behind campaigns such as guiness and playstation! Good MAN!

Hi,Im a 25 year old adult who loves the fcuk womens perfume. My husband is in the United States Air Force defending our rights as Americans, for example, freedom of speech, freedom of press, ect. ect., and because he is in the military we have been stationed to live North Carolina, where people have protested the sent being on the department stores shelves, which I belive is infringing on my individual freedoms that have been bestowed upon me by the great fonders of this FREE COUNTRY, the same country my husband defends everyday. I would like to send out a big thank you to all the people that have made it impossible for me to make MY OWN choices as a free us citizen to buy the fragrence I like in my community.

I agree with what rell said you should be allowed to buy what you want when you want in a FREE SOCIETY so the boycoting of the products by certain retailers in the bible belt is only hurting there income. they should relly look at the bottom line here we are FREE and it’s just a brand name people a clever one at that. get over it……

All I Can Say, Is FCUK YOU BIG TIME FRENCH CONNECTION UNITED KINGDOM, YOU SUCK , AND YOUR PRODUCTS ARE JUST TOO EXPENSIVE AND WORTH NOTHING

Fcuk all those people who hate french connection…let their kids dress how they wanna dress…i’m a 17 year old female who LOVES french connection…i have over 7 shirts…and i’m just waiting for one to say FCUK you!

It doesn’t say fuck on your t shirt it says FCUK and because of your dirty minds and up tights arses you have to make a massive issue out of it! And they sell other forms of clothing without the logo on it. And at the end of the day if you don’t like it don’t bloody buy it. P.s I expect your children are doing much worse things behind your back in comparison to wearing a FCUK t shirt. Trust me i know!!

I came to this page while trying to find comments on FCUK’s fragrance ads for my 60 page junior level sociology paper for the University of North Florida. I’ve scientifically sampled one pg magazine ads in Seventeen, Time, and Rolling Stone magazine through a content analysis. I’d like everyone to know my findings- ads like FCUK’s that show themes of sexual dehumanization, gender stereotypes, inauthenticity, and use of sex to sell are more than 37% of all one pg ads typically found in magazines, the only reason this campaign has made an impact is because it is so blatant. These ads are everywhere and presenting this same image, just in a somewhat less blatant way. For the parents concerned with this ad, you should be. This ad campaign is demeaning and degrading. But I need to warn you that if your going to boycott such ads you are fighting an uphill battle because these themes FCUK has used to sell products is used in 57% of ads in Seventeen magazine and almost as common in general interest magazines like Time. The only way to combat these negative images being shown to our society is to be aware of all of these ads and teach our children AND OURSELVES to make good judgements about what you are willing to buy into, what you are willing to personally accept, and to let these ads exist and simply feel sorry for those who are accepting of these ads and images.

Much easier to feel sorry for humorless, self-important college students. Sex is fun, laughing at stiff necked pedants and prudish, sexless people is fun as well.

FRENCH CONNECTION is THE SHIT. I hope all you freaked out grownups have heart attacks worrying about this shit as there are worse things in the world (eg Canadian soldiers being bombed in Afganistan by some hotshot bastard who couldnt handle his ephedrine pills). Happy FCUK’in New year

I saw a great picture of Randy Harrison wearing a FCUK T-shirt.

i would like to say that it is only a name and everyone wears fcuk clothes so why shouldnt i just cause i won the lottery there has been a big fuzz other me wearing a top wid fcuk on well im sorry im same as any one else so ill wear same as everyone else

This whole campaign is fizzling out. Here, in Britain, fewer and fewer people are seen wearing these t shirts. I had two, but they seem a little cliche now, so I stopped wearing them. If everyone who is soo offended by the campaign just shut up and ignored it, the whole thing would have blown over by now. If you look in a French Connection store they are already using different slogans, minus the FCUK logo. It’s old news and the only people continuing the “outrage” are the people campaigning to stop it.

Erin is a fcuking legend…..its a brand…get ova it….the mind automatically thinks it says fck when its fcuk……if anyone thinks it says fck then it is their own mind playing tricks…its meant to be funny and mistaken for that word….for crying out loud….everyone should just get ova it…u may as well ban all the teen magazines such as cosmo and dolly and cleo if u wish to get rid of nething that relates to s*x n may influence teens! along with all the clothes that are out….because alot of them carry logos…’my face is up here’ ‘open 24 hrs’ ‘im good in bed’ etc…ect….so go ahead try stopping th world from producing this kinda stufff,,good luck motha fcuker!

i would just like to say i love the fcuk clothing, i think the whole range is really stylish, yet is not too expensive. I think that the play on words is clever, and who ever is that tight that they wont even let their kids wear it has really got to loosen up. Its just a shirt or what eva that has the same letters as a swear word. i mean, the clothes are good, the price is right get over the “oh no its sooo close to a naughty word”. I really like the fcuk range, and think its a great marketing idea

This is a plea to the public at large:

DO NOT BY THESE T-SHIRTS.

They are rubbish. In the UK the only people who wear slogan French Connection TShirts are horrible chavs+ with no fashion sense. By all means purchase anything else from the FCUK range. But please: no punning tshirts. They just scream council estate chic. It will only be a matter of time before people realise this in the States as well. At that point you will sorely regret every wearing them, and - god forbid - having being photographed in them. Much better to buy a T-shirt without a slogan… you’ll still be able to wear it when everyone else has quickly palmed theirs off to the charity shop.

If you want a cool British brand and a well-made Tshirt, I say buy Duffer of St George.

+see www.chavscum.co.uk

Ok… basically… i like big name brands…diesel, parasuco & what not! like any other person. Da $$ is crazy but u get sum sicky shirts, jeans, jackets… FCUK is another big name brand nowadays most likely cause its name… its way 2 expensive & way below big name standards, u wont test Diesel! …and another thing… da clothes is a little…lol…cough KUEER” but hey!! Just my opinion! FCUK is a stupid Name and only making our world mor FCUKED UP den it already is, wen u c 12 years old being controlled by this garbage thinkin der “KEWL”! U KNOW WHAT!!! IM GONNA MAKE MY OWN SHIRT!! ITS GONNA B CALLED “KILL *PHUKIN GYAS”lol..

FUCK YOU! AND YOUR TRASH!!

CAUGHT MY KID ON YOUR SITE, YOUR TRASH FCUK NAME IS ENOUGH!!! YOU ARE BANNED!!! OUR KIDS ARE NOT WHORES!!!!

From

USA DAD

People who complain about “prudish” parents are mostly kids themselves with an incomplete view of the world. It’s amazing how they change when they have kids themselves. Ask yourself this question. Would you go absolutely everywhere displaying a FCUK logo? Of course you wouldn’t because you know the whole idea is a Fcuking disgrace. There is a time and place for swearing, far away from sensite ears, so the rest of the time can’t you silly kids just try to be nice… and boycott what you know in your hearts to be offensive material

I think FCUK, is bull sh*t, because they didn’t have the balls to keep their company in the original context. Answer that and tell me why “FCUK” is better than the word “Fuck”? You aint gonna win in this marketing idea of yours, it will die in about a year or so.

WaT tHe FcUk R aLL u NoB hEdZ tLkiN aBouT fCuK iS niCe ClOtHeS fOr A DeCeNt PriCe iF u DoNt LikE iT dOnT fUkiN bUy Em………DiCk HeDS GeT a fCuKiN liFe

what is it with you parents you are all stupid! the world relays on children! i personly do not wear FCUK clothing because its not my style im a skater alot of my friends wear FCUK clothing and i like it! id wear it if it wasnt a contradiction in my lifestlye! kiddie porn what the fcuk (good pun) are you on about! just shut up! if your afraid of your childrens well being because there shirt reads fancy a fcuk then dont bloody by it for them! when there old enough to buy it with there own money there probly allready shagin the girl next door twice a week! times change oldies shut up and get up! its time for a new generation of mistakes let us make them by our selfs! regards the mystery 16year old from reading lol

How wierd!!! I work in Florida. I met a really nice lady from the U.K., about one year ago, and she had on a fcuk tee. Everyone, including customers thought it was funny. Fcuk is definately a great way to strike up conversation. Had this shirt 1 year, worn it three times. The U.K.lady gave me her fcuk off her back, litteraly and I work at a garden center. It’s just a FUN PLAY, no big deal. Some folks just need to lighten’ up!!!!!!!!!!!!!!

Well said sans39!! I would like to say that i think that the people that hate fcuk need 2 chill!! i dont think its not that clever cause i think anone could see that fcuk looks like fuck, but i think its very funny some of the tshirts, nd i dont no why you are woried so much bout the children wearin the tshirts, when many of the kids hear that language at home, and in many songs eg linkin park, korn,slipnot etc, and there brands of hoodys too!! so i think everyone needs to calm down!!

Hiya! FCUK ITS WICKED N I JUST WANNA SAY FCUK lol jokin i wanna say dis is a gr8 site and fcuk rocks lol love em x x x

Please learn how to spell properly! Your ignorance is shameful! Let FCUK be. Why stress yourselves over this. It’s a name brand. Your insecurities are pathetic. Especially the people in the states, live a little…. what is with all your censorship?!?

grow up and get over it all of ya

Is it legal? - Indecent naming with tradition When Mitsubishi launched a new car with the name „Pajero“ on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation. The same happened to Ford’s model „Pinto“(Portuguese for male genital) in Brazil where it was quickly renamed into „Corcel“(horse). There is quite a long list of product names that give food to the dirty mind be they chosen accidentaly or deliberately. Obviously there seems to be a kind of tradition for this in the history of naming which originally started with place names. Some of our ancestors obviously were too innocent to realize what burden they place on their offspring when naming places like Pratts Bottom (Kent), Brown Willy (Cornwall), Lickey End (near Birmingham), Booby Dingle (Powys), Great Cockup (Cumbria). Even places such as Thong (Kent) seem to have revealed far too much for not being the victim of lewd remarks. The European continent, however, is also challenging the innocent mind of the English speaking travellers. In Southern Bavaria they will come across a village with the name of “Petting” and about eleven miles from there, in neighbouring Upper Austria, the shock might be inevitable when they enter the village of “Fucking”. Inspite of the fact that the inhabitants of Fucking have had enough with English-speaking tourists swiping their sign, they refuse to change their name. It goes back to the ancient Bavarian settlement and although this area was christianized by Irish and Scottish monks in the 9th and 10th century, an amendment of the name has never been deemed necessary. No wonder that in many countries there are restrictions regarding the choice of a place name as a trademark for goods and services. One way around these restrictions is to distort the name so that it becomes indisputable but on a subliminal level takes advantage of the fact that sex sells. A recent example of successful distortion are the products of a British based fashion retailer called French Connection Group plc with the trademark FCUK. Linguists tell us that the power of a word depends on its context, and clearly the English word “fcuk” falls into that category. To make it even more explicit, two new fragrances were launched named “FCUK Him” and “FCUK Her”. On its website, FCUK demonstrates a clear picture of its marketing strategy. Whereas the linguistic allusions are close to Shakespeare’s bawdiness, the images remain subdued and innocent, which on the one hand is rather cynical but on the other hand tries to bridge the generation gap because most parents finance the quite conventional fashion attire that their children obtain from FCUK. Thus FCUK’s clients in each major market display a range of attitudes when confronted with the provocatively distorted four-letter mark. The American Family Association (AFA) promotes initiatives against FCUK such as prefabricated emails protesting against the exploitation of youngsters in such a manner. Sex in marketing is bound to raise demand along with a few eyebrows which in addition either secure the necessary publicity or ban the product from the market. Branding an almost swear word in order to create a cash cow is, however, not restricted to fashion clothing and related products. On a recent visit to New Orleans I was surprised by the abundance of labels for their traditional hot pepper sauces. Besides the well known Tobasco, there are more spicy brand names such as “Burning rectum” or “Hot shit”. It shows that name design must be ready to apply wit to anything that makes the blood boil and the label sell. Obviously this does not really work with other economic fields, for instance with tourism, because the places mentioned above are not among the hot spots that travel agents propagate in their catalogues.

my fcuking god u people its a brand name im 13 n i wear that stuff thats your damn opinion so keep it to yourself! just cuz all u old people dont like doesnt mean u can think u can take all this sh*t off the shelf n make us kids stop wearing it! its a name omy god big deal go back to skool and learn how to spell F-u-c-k !!!!

Folks-

I am a former marketer that serviced the top retailer in the WORLD, plus about 50 other top retailers. We would always try to push the envelope with what we could do, but there is an overwhelming sentiment that will resist all things risque. I am part of that group. I was willing to try to push the envelope, but I never went past what I was comfortable with looking at. It is VERY easy for a company with foreign offices to do that kind of marketing here because they don’t feel the backlash - our domestic retailers do.
There are always going to be the sellers - i.e. Abercrombie that reinventented their WHOLE company and image with the sex and trendy clothing.
If you can make you product appeal using Maslow’s Heirarchy of need + adding a trendy, exclusive, and hip edge, you have a marketing strategy that wins (at least in the short run). By the way, did you see the logo on Elana Baltatcha at Wimbledon? Sure, they allowed it b/c it was British, but they historically disallow anything even remotely offensive.

I think that they forgot to switch the two middle letters…

It’s just a name of a clothing company with clever marketing. Stop complaining, and wear the clothes if you like them, and don’t wear them if you don’t like them. And anyone who doesn’t like French products because they are from France is just narrow-minded.

wow, this is so funny!! Some of these posts made me laugh pretty hard. Check out post #18, the one about “Cool New University Tees”, i dont think anyone understood how funny that was!! check out what the acronym spells. I really like the FCUK clothing line, the clothes are well made and funny. Besides, FCUK promotes good things like safe sex!! One of my shirts reads.. front: FCUK safely back: Don’t be a lover without a safety cover. French Connection supports the fight against AIDS or another one reads: Practice safe sex, Go FCUK yourself How could these shirts not make you laugh? I’m sure a lot of these parents that made such a big stink have children that wear Abercrombie, whose marketing is just as bad or even worse. I just bought a shirt from Fossil the other day that reads: All I need is some S&M (science and math) I hope that all you parents with fossil watches go and trash them!!!

Aoccdrnig to rscheearch at an Elingsh uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer is at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae we do not raed ervey lteter by it slef but the wrod as a wlohe.

All these complaints are pointless. FCUK is very popular and very much a good company. Who cares about the name… in fact a name is not what makes the store. All you little huppies should get over yourself, especially those who make the assumptions about France and 9/11, by the way FCUK means French Connection, its actually based in London, the United Kindom and being one that has recently traveled there I was very impressed with what I saw and the popularity of the company. I will buy their products and I will use their products as long as I like what I see, who cares about the name. Let your kids do/wear what they want, and I see no difference in the name FCUK and the marketing gimic you see clothes stores like Abercrombie and Fitch and American Eagle using. Get over yourself and make your own opinion and stop following others, and if you do make an opinion by viewing the whole thing instead of just the name, Thanks!!!!!

I am wearing a fcuk t-shirt right now! it is great! it says FCUK all americans! lol. BITCH!

Jesus, you people are humorous!

Its A BRAND. get over it.

Dontyou have more important things to do that gripe over FCUK over the internet? I mean.. come on!

Fuck you Japan.

I love this label, cool as ice and Gorgeous as gold.

Moori /Tokyo

Oh My God. Instead of complaining about a brand because of the suggested meaning of its acronym, or because it is sex-positive, what about looking up the working conditions in the factories, whether their workers are treated with humanity, whether their marketing campaign has a wide variety of representation, whether the material is obtained through fair trade rather than an obnoxious ‘expasionist’ policy that leaves little room for dissent and deliberation?

Why not focus your attention on actual labels like Abercrombie and Fitch that have shitty racial representations, or Nike, whose workers in Indonesia have hardly enough money left over after work to pay for two small meals a day and a small 250 ml bottle of water for their entire family?

Get some humanity all, and stop blaming sex.

Cool As Fcuk, go Fcuk yourself etc etc

hahahahhahahahahahhahahahahhahahahahhahahahhahahahhahahahhahahha sooooooooooooooooooooooooooooo funnyyyyyyyyyyyyyyyyyyyyyyyy

Yeh it might be funny to retards, and council estate chavs and all the morons out there who think they look cool but look like idiots, hey dont be so pathetic, if you gonna go and wear such sad and pathetic t shirts, I think you should also go for a brain scan , oh I bet I get all these replys, oh lighten up its just a funny play on words, oh please save it for your saddo mates who may also wear such crap, it wasnt funny when they first started putting fcuk on the shirts and its not funny now.

OK…………im gonna say this short and sharp!!!! - I’m 14! - FCUK rox! - You people are all wasting your time trying to sue this brand!! - And lastly these french people are making a killing from this brand so do u really think they give a S* what u people say about them. - Get over it!

This whole board amused me to no end. The same parents that are complaining about the marketing of this company are also going out and buying their children Britney Spears CDs, Abercrombie clothing, and teen magazines such as Seventeen, CosmoGirl, and YM. How is that any better? Example: the fcuk shirt that I happen to be wearing today says “If you love something, let it go free, if it doesn’t come back, who gives a fcuk. The End.” My shirt would cause an outrage in the parents because of the clever usage of an acronym. But don’t worry - while you’re complaining about my shirt, your daughter is listening to a song on Britney’s new CD about masturbation, wearing an American Eagle shirt that says “Looking for a good ride?”, reading a magazine where half of the ads are sexually charged, and oh - don’t forget the TV that is tuned to MTV and has an abundance of music videos with half naked women dancing all over. I’m sitting at work, and I am amazed at how angry some of you people allow yourselves to become, when a lot of your complaints are based on nothing and contain no substance whatsoever. You all complain about yound teenagers wearing the shirts? Please tell me where a young teenager comes up with the $35 it costs for one of these shirts. Oh, that’s right - you. I sure as hell didn’t have - or want - to spend $35 on a shirt when I was 13, 14 years old. Trust me - your children are probably doing a lot worse behind your backs than wearing a clothing article in front of your face.
Get over it. If you’re so worried about your children wearing clothing from French Connection, then don’t give them the spending money to buy it with. It’s really that simple - you like it, you buy it; you don’t like it, you don’t.

PS - anyone else happen to notice the sarcasm of comment number 18? It made me laugh more than any other comment on here - well, besides the one referencing to 9/11

hey ppl shut the fcuk up….i think fcuk is cool…. and stop compaling about what u cant change just accept it that fcuk is cool

I came on this page while looking at something about the Bunny Ranch. I’m a 53 yr old woman.I grew up in a time where we were very open about alot of things.Like someone above said about her husband being in the Army supporting our rights here to be free from someone standing over the top of us telling us what we can or can’t do!The Goverment is getting into our private biz more and more.9-11 changed alot of these things.One of them being that calling it fighting terrorrism, is reading our emails and watching what books we check out and what we surf online.From miles above us, out of sight, are little satellites that can take a pic. of you walking on the street.One that you would be able to recognize yourself. Fcuk is a tiny problem compared to the cruelty of man to man.There are millions going to bed tonight hungry,homeless, aged, alone.In your town tonight people are going to die and no one will be there to care.These things bother me.Fcuk ya it does.Marketing doesn’t, child porno does. Get your priorities straight people.

I love you people, all of you I also love sex and cleverness But i won’t buy a shirt that pretend to be clever as i won’t buy a perfume pretending to make me more attractive. A shirt is a shirt, a perfum is a parfum. I won’t buy any fcuk product cause i don’t buy anything pretending to be something else even if it’s freedom or cleverness. But i think that if you wanna listen to what those guys from the fcuk company are trying to tell you, you’ll learn something about the way you are buying, about the way you are thinking and living. The truth is everywhere if you want to look at it. Good luck to everybody.

I’m closing this entry. If you have something to say you can post it here: FCUK to go?.

Your feelings?

Please share your feelings about FCUK YOU!. Please stick to the topic of the entry. Forthright disagreement is fine as long as it is civil.
My thanks,
Richard Evans Lee

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