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His bad boy is 7 inches longer

Amorous Capitalism

Many people bitch that SUVs are too damned big. Maybe that is why Dodge is using a little penis size humor in their ad for the Durango SUV.

Created by GlobalHue of Southfield, Mich., the spot, entitled "Poster," shows two men posed as if urinating and talking about size in front of a small Durango poster hung between the two urinals. The discussion is misinterpreted by a man in a nearby stall. The dialogue includes the lines "that's big"; "it's seven inches longer"; "I take this bad boy out, I get respect"; and "my girlfriend loves it." After the voice-over says they're talking about the new, seven-inch-longer Durango, one man says to the other, "Come by tomorrow, I'll be waxing it."

Judann Pollack, Ad Age: Dodge Ad Takes Viewers To The Urinal

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My thanks,
Richard