Engineered Homogeneity
» Amorous Pop Culture
A description of the lad mag = FHM, Maxim, Zoo - ideal female:
The downside to such manufactured people is that they’re all the same. If you were mugged by any one of the women in the top 10, you couldn’t pick the perpetrator out of a lineup. They’re all white. They all have long hair and they’re almost all blonde. They all have the same high cheekbones. They all have the same nose. Each woman is allowed exactly one deviation from the norm, and the deviation is immediately remarked on – her tattoos or her extra-dark eye makeup or her curves. The girls of FHM are obviously products of a fundamentally icky consumerist objectification, but their engineered homogeneity also reveals an incredibly limited imagination.
The female ideal pushed by laddie magazines has become as smooth and lifeless as an iPhone