Maxim: lad's mag to publish in China
• Amorous Pop Culture
NEW YORK (Reuters) - The young men's lifestyle magazine Maxim plans to begin publishing in China, hoping its "beer-and-babes" formula will find an audience in the world's most populous market.
Maxim, one of several so-called lads' mags that started in Britain, is known for photos of scantily clad starlets, as well as cheeky articles on sex, sports and "stupid fun."
The Chinese editions will be similar to the U.S. version but likely "a little less racy," said Kerin O'Connor, international licensing director for Dennis Publishing, the magazine's publisher. ...
