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Playgirl TV

Amorous Pop Culture , • Gender Studies

Mark Graff thinking to develop an on demand cable channel featuring erotic movies aimed at women, licensed Playgirl magazine's name, hired Kelly Holland as his director and began researching "what women want."

Mr. Graff and Ms. Holland began gathering their friends for informal focus groups and learned that they had been overlooking some very big concerns. "It turned out art direction was incredibly important," Mr. Graff says. "From the headboards to shoes to his haircut, her haircut, everything that was in the room was being closely examined — whether or not her nails were done, whether or not the bedspread was pretty. `Why is she wearing those shoes?' was a big thing. Not why was she wearing shoes or not wearing shoes, but why is she wearing those shoes? Shoes were like — a big deal."

Susan Dominus, What Women Want to Watch

Comments

I think it's about time someone asked the question, "What do women want?" in regards to adult entertainment. And I'm glad that someone is Playgirl; as a longtime reader, I'm very excited about this channel.
i like the magazine i pose for women artists and sometimes i get a tip iff i do more than model naked, i have danced naked for women they love it we need more networks like this
well, if any woman wanted to see me with my kit off.... Bluebell x

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My thanks,
Richard