Raunch culture: bimbos are back
• Amorous Pop Culture
A writer visits Flordia to explore the subculture of Girls Gone Wild.
The brand is so popular they will soon launch an apparel line, a compilation CD with Jive Records of GGW-approved club hits, and a restaurant chain. "It'll be like Hooters with better food," says Bill Horn, a 32-year-old in Pumas who is GGW's vice president of communications and marketing. Justin Timberlake has been photographed in their hats, and Brad Pitt gave out GGW videos to his Troy cast-mates as wrap presents. Horn won't tell me how much GGW is worth (he doesn't have to; it's privately owned), but a few years ago founder Joe Francis told Variety that he pulled in $4.5 million in 2001.
Ariel Levy, Slate:Dispatches From Girls Gone Wild