Sex isn't Popular
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Sex Doesn’t Sell — nor Impress! Content, Box Office, Critics, and Awards in Mainstream Cinema
“Sex did not sell, whether in the domestic or international box office, and even after controlling for MPAA rating,” said Simonton, who is a professor of psychology at the University of California, Davis. “In other words, even among R movies, less graphic sex is better.”
Does sex sell movies? Uh, not really
Social research is subject to bias in a way real scientific research isn’t. One of the researcher had taken acting classes in the past and was distressed by the sexual content. One of the things prompting the study. Indeed this researcher hopes the study will lead to less sexuality being shown in movies.