Sexiest?

Just when you think she's about to go away dept: FHM has declared Britney Spears the hottie supreme.

Beyonce Knowles is the world's third sexiest woman, followed by actress Carmen Electra, singer Holly Valance, Berry, Jennifer Lopez, British model Jordan, Angelina Jolie and "24" star Elisha Cuthbert.

Mag names Britney sexiest woman

Delta Goodrem is officially Australia's sexiest woman, according to the latest FHM 100 Sexiest Women In The World poll.

But it seems Denmark's Princess-in-Waiting, Tasmanian Mary Donaldson, also sets some male pulses racing, polling 87th on the international list.

Aussie guys go gaga for Goodrem

Former S Club singer Rachel Stevens is Britain's sexiest woman, finishing at number two overall.

John Leslie's former girlfriend Abi Titmuss came a lowly 95th on the FHM 100 Sexiest Woman poll.

Britney, the world's sexiest woman

Technology and marketing:

"Mobile voting will help FHM to develop closer relationships between their readers and the FHM brand, and also to encourage readers to be loyal to FHM," said David Barker, commercial director of Flytxt, the mobile marketing firm on the FHM job.

FHM targets males with an average age of 26, though readers span the 15-34 age group. The magazine costs $6 and claims a monthly circulation of 601,166, according to Audit Bureau of Circulations filings for July-December 2003. Readership is put at 3 million.

FHM Uses SMS Messaging for Sexiest Women Vote

More amusingly:

MARGE Simpson is the sexiest woman in 'toon town now she has become a covergirl for a men's magazine.

Marge shows what she's got for Maxim's army of male readers. The Simpsons cartoon star has become the busty front cover for a special edition of US men's mag Maxim.

Marge a covergirl

Someone should compile a list sampling people with more idiosyncratic inclinations and tastes.