The Picasso of Prophylactics
• Amorous Pop Culture
In an effort to find the "Picasso of Prophylactics," Boston-based Global Protection Corporation (GPC) has recently launched a nationwide contest in conjunction with its new product, One Condoms. The objective of the competition is to have the general public design their own condom wrapper in hopes of keeping the company's new product in synch with today's constantly changing "smart, hip consumer." ...
One Condoms is offering several prizes in hopes of encouraging submissions. In addition to the design being made into an actual product, selected artists will receive $250 if the design is finished and ready for production. The artist will receive $100 if the submitted idea is unfinished and needs polishing. Furthermore, the winning condom wrapper artist will receive a lifetime supply of condoms (365 per year) and have 5,000 free One Condoms donated to a local non-profit organization. ...
"Everyone's doing really well; we've gotten hundreds of applications and even one from Italy, which is interesting," Gelman said. "It goes to show that people are getting out there and picking up condoms at clinics and Planned Parenthoods, which is what we want - our ultimate objective is to promote safe sex and we feel this is a cool way to do so."