How Women Influence Each Other
• Amorous Research
Women are shown male faces:
They were then shown a short video in which the same faces were displayed. But each face was being looked at by a woman smiling or one showing a bored or neutral expression.
The women viewing had their own feelings molded by the responses of the women in the video. Women want men that other women appear to want.
Men were shown male faces:
The test had the opposite effect on men however, possibly because of the competition factor amongst males.
When men were asked to look at the same male faces, those who got the approving female glances became less appealing.