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Epidemiology of romance published in Evolutionary Psychology. Conclusions based on reading 400 personal ads:

• Women, more than men, look for solid resources and social status. As a result men also offer this in their ads, through formulations like ‘large house’ and ‘economically independent.’
• Men in all categories prefer younger partners. Of a total of 97 men who mentioned age in their ads, only three were looking for an older partner – among men aged 40 to 59, only one out of 67.
• Younger women, on the other hand, prefer older men: fully 14 of 16 women aged 20-39 were looking for an older partner. Among women over 60, however, the majority were looking for a younger man.

Older men use their wealth to attract younger women, younger women look for wealthy older men

There’s an invidious inference that women only date older men because they want money. That is hardly true. Some women - and some gay men - like older guys. Often because of the flawed assumption age confers wisdom or depth.

I’ve read far more than four hundred personal ads and dating site profiles. Pity I wasn’t tabulating as I went along.