User No. 927

One good reason for not using AOL and anonymizing your Google searches (and deleting those Google cookies):

The Pornhound. Big surprise, there are millions of searches for mind-bendingly kinky stuff. User No. 927 is already an Internet legend—click here if you’re not faint of heart (and not at the office). When I clicked Splunk’s “Show Events by Time” button, though, I found that porn searchers vary not only by what they search for, but when they search for it. Some users are on a quest for pornography at all hours, seeking little else from AOL. Another subgroup, including No. 927, search only within reliable time slots. The data doesn’t list each user’s time zone, but 11 p.m. Eastern and 11 p.m. Pacific appear to be prime time for porn on AOL’s servers. My favorite plots show hours of G-rated searches before the user switches gears—what I call the Avenue Q Theory of Internet usage. User No. 190827 goes from “talking parrots jokes” and “poems about a red rose” before midnight to multiple clicks for “sexy dogs and hot girls” a half hour later. An important related discovery: Nobody knows how to spell “bestiality.”

AOL’s data leak reveals the seven ways people search the Web.