Competitive advantage of lust?
• Heterogeneous
SYDNEY: A coach's suggestion that sexual arousal could be used to improve the performance of elite competitors has splintered the Victorian Institute of Sport (VIS) and prompted the departure of one aggrieved staff member. ...
He told a female psychotherapist who ran the relaxation and visualisation exercise at the workshop that he was sexually aroused during it.
Dr Bertrand also described how he had previously experienced "almost orgasmic" feelings when running and sailing competitively.
He asked psychotherapist Sally Arnold, a VIS consultant, whether females experienced similar feelings before begging the question: "How can we trigger it off and use it to enhance the competitive process?"