How Do You Say Cunnilingus in Swedish?

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Did a Swedish clothing maker make a mistake or find a brilliant way to market jeans to men?

While "Fit sliq" sounds like perfectly a harmless description of tight jeans to anglo ears - it's quite raunchy when read out loud in Swedish. It means cunnilingus. Pineapple lick. Sesame seed lick. I'm out of euphemisms, fit is a lot more than that in Swedish, it's the c-word.

Unfortunate name? Or genious marketing strategy?

Richard Evans Lee | June 13, 2006 •
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